The Label Reputation&Image is worth the Ensemble

 

Confusion exists about the relationship between Reputation and Image Every organization has these attributes, and a lot of organizational resources are given to creating, managing, rebuilding, and maintaining them. Reputation and Image are the grand labels every Organisation should be soaked in  

For Public Relations organisation and the Public Relations practitioners executing there craft so close to perfection, keeping clients at their largest smiles is often seen as enough, well in my case. There are the most two important factors of consideration to those who are faces of an organisation and the organisation itself that should be carried out at all times at all cost

Image (aka perception) drawn from the way an organization projects itself toward its various publics. Image is what people think about the organization based on the impact of its messages. Image is based on both word and deed - on the verbal, visual, and behavioural messages, both planned and unplanned, that come from an organization and leave an impression. Because not all publics receive the same messages or process them the same way, image can be inconsistent and can vary from one public to another or from one time to another.




Reputation is considered interactive and is long-term impression of an organization on a specific public. Reputation is considered part of the social capital of an organization, something it can bank on and build on. I would argue that reputation is perhaps the most important goal of any public relations program, and certainly one of the most vulnerable aspects of any organization. Thus the need to envision it, actively pursue it, and protect it at all cost.