Magic Imagery Ranks High

Many out there think PR's all about press releases, text and words even those who practice within the industry— which, to a certain extent this holds some truth. However, the importance of images cannot be underestimated or misunderstood

Grab any publication near you and have a flick through —tell exactly what that is that catches your eye? I would guess that the stories with accompanying images are the ones that grad your attention, which should be telling you that good imagery is of importance when trying to achieve press coverage, publicity or for corporate image.

As PR professionals, one of the biggest problems we face is clients who don’t understand the importance of images, so here some guidelines on images and how and why to use them.

1. A picture says a thousand words — whether it’s a product image, an image of you and your team or images from an event. Including an image in your press release will grab a journalist’s attention and help you tell the company Brand’s story.

2. The use of a variety of shoots from, your product in action, to cut outs to your product on a plain white background. That way, your shots will be appropriate for most uses and create a more professional and credible feel to the image of the company

3. Company’s should never underestimate what good photography can do for their organisation Outside of the business; actually taking the photos, a single photograph can story tell the kind of image you need to show your business to its best advantage.

4 .Finally and most important most publications can only use high-res images, so it’s essential that any images you or the company send have a resolution of over 300 dpi (dots per inch) and are at least 1MB
Rachel Meranus speaks of the optimization visibility through the use of photographs. with trhat said theres a new term called Inforgraphic .

The Label Reputation&Image is worth the Ensemble

 

Confusion exists about the relationship between Reputation and Image Every organization has these attributes, and a lot of organizational resources are given to creating, managing, rebuilding, and maintaining them. Reputation and Image are the grand labels every Organisation should be soaked in  

For Public Relations organisation and the Public Relations practitioners executing there craft so close to perfection, keeping clients at their largest smiles is often seen as enough, well in my case. There are the most two important factors of consideration to those who are faces of an organisation and the organisation itself that should be carried out at all times at all cost

Image (aka perception) drawn from the way an organization projects itself toward its various publics. Image is what people think about the organization based on the impact of its messages. Image is based on both word and deed - on the verbal, visual, and behavioural messages, both planned and unplanned, that come from an organization and leave an impression. Because not all publics receive the same messages or process them the same way, image can be inconsistent and can vary from one public to another or from one time to another.




Reputation is considered interactive and is long-term impression of an organization on a specific public. Reputation is considered part of the social capital of an organization, something it can bank on and build on. I would argue that reputation is perhaps the most important goal of any public relations program, and certainly one of the most vulnerable aspects of any organization. Thus the need to envision it, actively pursue it, and protect it at all cost.