Many out there think PR's all about press releases, text and words even those who practice within the industry— which, to a certain extent this holds some truth. However, the importance of images cannot be underestimated or misunderstood
Grab any publication near you and have a flick through —tell exactly what that is that catches your eye? I would guess that the stories with accompanying images are the ones that grad your attention, which should be telling you that good imagery is of importance when trying to achieve press coverage, publicity or for corporate image.
As PR professionals, one of the biggest problems we face is clients who don’t understand the importance of images, so here some guidelines on images and how and why to use them.
1. A picture says a thousand words — whether it’s a product image, an image of you and your team or images from an event. Including an image in your press release will grab a journalist’s attention and help you tell the company Brand’s story.
2. The use of a variety of shoots from, your product in action, to cut outs to your product on a plain white background. That way, your shots will be appropriate for most uses and create a more professional and credible feel to the image of the company
3. Company’s should never underestimate what good photography can do for their organisation Outside of the business; actually taking the photos, a single photograph can story tell the kind of image you need to show your business to its best advantage.
4 .Finally and most important most publications can only use high-res images, so it’s essential that any images you or the company send have a resolution of over 300 dpi (dots per inch) and are at least 1MB
Rachel Meranus speaks of the optimization visibility through the use of photographs. with trhat said theres a new term called Inforgraphic .
Rachel Meranus speaks of the optimization visibility through the use of photographs. with trhat said theres a new term called Inforgraphic .
Honey I definitely agree with everything you said, I mean a lot of organisations rather practitioners never consider a good photography or image, which is one of the most important aspects in attracting stakeholders rather customers- GOOD IMAGE because people see with their eyes first. I think it should be taken into consideration however they also should put effort to other stuff such as the layout but otherwise good guidelines.
ReplyDeleteThank You. I find practitioners make use for phpotographs that are avail,which theres more to a picture than the actual picture itself. Photographs or pictures allow for a grwth in interest and attracts the attention of others.
ReplyDeleteHigh quality imags are imprtant for any publications. It is also important fo PRPs to choose appropriate pictures for different publications. People/readers must be able to know what the publication is about just by looking at the pictures.
ReplyDeleteimage really is everything. it influences' the way anyone deals with you and what they think of you from that moment forward. you could be the brightest spark in the pack, but if I don't like the packaging, then I'm not buying the product.
ReplyDeleteFaith you have the right concept. Imagery is of great importance i stress. its the one that attracts one towards a publication and also it its represents the quality of work an organisation puts into there work.
ReplyDeleteManti. Before we even get to say Hello or in this case consider reading a press release we'll sure see the imaging first and if we are enchanted by the images then we will then read further on with you it being buying the package.
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